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CANADIAN BEER DAY

OCTOBER 4, 2023

A day to celebrate Canadian beer and the people
who brew it, sell it, deliver it, serve it and drink it.

CANADIAN BEER DAY

OCTOBER 4, 2023

A day to celebrate Canadian beer and the people
who brew it, sell it, deliver it, serve it and drink it.

SUPPORT CANADIAN BEER

WE CAN’T WAIT TO CELEBRATE WITH YOU!

OCTOBER 4, 2023

SHOW YOUR SUPPORT FOR CANADIAN BEER DAY

PARTICIPATE

REASONS FOR #HEREFORBEER

LEARN MORE

HAVE YOUR SAY – KEEP BEER AFFORDABLE

GET INVOLVED

HOW YOU CAN PARTICIPATE

SPREAD THE WORD

Help make this year’s Canadian Beer Day bigger than the last. Post a photo of your favourite Canadian beer, brewery or bartender on social media and use #CanadianBeerDay and #HereForBeer to help spread the word that beer brings people together. Use the digital assets we have created for you to show your love of Canadian beer. Visit your local brewery, or get your favourite brew delivered to celebrate Canadian brewers.

HOW TO USE THE IMAGE OVERLAYS

1. Download the overlay image asset from the link above
2. Assemble layered assets in a photo editing app such as Canva or Pixlr
3. Export the image as jpeg or png and publish to social media

HELP US BREW A STRONG
FUTURE FOR CANADIAN BEER

Canadian brewers directly employ 20,000 Canadians and the sale of beer supports 149,000 jobs across its added-value-chain including the farmer that grows our barley, the trucker that brings your beer to market, the graphic designer creating labels and packaging, your local beer retail expert, to the bar and restaurant bartender and server pouring your favourite pint.

Over 88% of the beer purchased in Canada is made locally and we’re asking Canadian beer fans to help secure the long-term prosperity of the industry by signing on to support measures that will encourage Canadians to return to restaurants and bars for a pint and keep beer affordable for all Canadians.

SPECIFIC MEASURES WE’RE ASKING YOU TO SUPPORT

FREEZE FEDERAL BEER TAXES

Stop automatic annual inflation-indexed increases to federal beer taxes to keep beer affordable and stop fueling inflation.

ELIMINATE INTERPROVINCIAL BARRIERS TO TRADE

Facilitate consumer access to beer from other provinces.

ENHANCE PROVINCIAL BEER TAX TRANSPARENCY

Ensure all provincial beer taxes and mark-ups are publicly available and may not be increased without a vote in the Legislature.

JOIN OUR #HEREFORBEER COMMUNITY

We will keep you up to date on the most recent events and policies that are important to beer lovers from coast to coast.

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WHY YOU SHOULD BE #HEREFORBEER

BEER PLAYS A BIG ROLE IN THE LIVES OF MANY CANADIANS.

20,000

CANADIANS WORK IN BREWERIES

149,000

CANADIAN JOBS CONNECTED TO BEER IN THE RESTAURANT, HOSPITALITY, TOURISM, AGRICULTURE AND TRANSPORTATION SECTORS.

88

OF THE BEER CONSUMED IN CANADA WAS BREWED IN CANADA.

CANADIAN BREWERS ARE PART OF LOCAL COMMUNITIES

BEER SALES ARE CRITICAL TO OUR BARS AND RESTAURANTS PARTNERS
CHARITABLE DONATIONS AND COMMUNITY SPONSORSHIPS
BREWING STUDENTS’ BURSARIES
WORLD-CLASS ENVIRONMENTAL STEWARDSHIP AND EMPTY CONTAINER RETURN FUNDRAISERS
MODERATE AND RESPONSIBLE CONSUMPTION AND POLICIES
EFFICIENT AND CONVENIENT ACCESS TO BEER FOR ADULT CONSUMERS

MEDIA REQUESTS

GET IN TOUCH WITH US ABOUT MEDIA OPPORTUNITIES.
CONNECT