A day to celebrate Canadian beer and the people who brew it,
sell it, deliver it, serve it and drink it.
CANADIAN BEER DAY
OCTOBER 4, 2023
A day to celebrate Canadian beer and the people who brew it, sell it, deliver it, serve it and drink it.
WE CAN’T WAIT TO CELEBRATE WITH YOU!
OCTOBER 4, 2023
Passion & Pride: The People Behind Canadian Beer
We are a community that believes in the positive role beer can play in our lives and in our communities. Canadian Beer Day is a day dedicated to celebrating Canadian Beer and the people who brew it, sell it, deliver it, serve it, and drink it.
This year’s theme, Passion & Pride: The People Behind Canadian Beer is a celebration of the people involved in crafting our nation’s favorite beverage, from the dedicated farmers growing the finest grains to the skilled bartenders expertly pouring pints.
In the upcoming weeks, we will be adding a wide range of digital tools to this site providing suggestions on how you can create your own Canadian Beer Day event or show your appreciation for Canadian Beer and all the people dedicated to preserving its unique contributions to our nation.
WE CAN’T WAIT TO CELEBRATE WITH YOU!
OCTOBER 4, 2023
Passion & Pride: The People Behind Canadian Beer
We are a community that believes in the positive role beer can play in our lives and in our communities. Canadian Beer Day is a day dedicated to celebrating Canadian Beer and the people who brew it, sell it, deliver it, serve it, and drink it.
This year’s theme, Passion & Pride: The People Behind Canadian Beer is a celebration of the people involved in crafting our nation’s favorite beverage, from the dedicated farmers growing the finest grains to the skilled bartenders expertly pouring pints.
In the upcoming weeks, we will be adding a wide range of digital tools to this site providing suggestions on how you can create your own Canadian Beer Day event or show your appreciation for Canadian Beer and all the people dedicated to preserving its unique contributions to our nation.
Be sure to visit us again soon for exciting updates!
HOW CAN YOU PARTICIPATE
SPREAD THE WORD
Help us make this year’s Canadian Beer Day bigger than the last. Post a photo of your favourite Canadian-made beer or brewery on social media and use #CanadianBeerDay and #HereForBeer to help spread the word that beer brings people together. Visit your local brewery, or get your favourite brew delivered to support the Canadian brewing industry.
DOWNLOAD OUR PREMADE POSTS
Beer Canada has provided you with a variety of assets to download with approved use for community social and media use. If you have any questions on ways you can show your support or for ways to use our assets please reach out to cheers@beercanada.com.
USE OUR INSTAGRAM STORY STICKER
We encourage all beer brewers, sellers, delivery people, servers, and drinkers celebrating on and leading up to Canadian Beer Day to add our Instagram sticker to their story. Search “Canadian Beer Day” under the gifs tab and stretch the sticker to fit your story. Don’t forget to tag @beercanadacheers and use #CanadianBeerDay.
CONTRIBUTE TO OUR VIDEO PROJECT
To showcase the passion and pride that drives our nation’s brewing community from coast-to-coast, we have launched a Canadian Beer Day video project. These short videos aim to showcase the remarkable individuals who contribute to every step of the beer-making process. We want to uncover and showcase the remarkable stories of these individuals whose working life is helping to make beer.
HOW TO USE OUR CANVA TEMPLATES
If you would like to post an image with Canadian Beer Day branding on your Instagram feed, Beer Canada has created two Canva template options for you to edit with your own images.
Step 1: Click the button below to open the Canva template document.
Step 2: Drag your image into the image placeholder and resize to fit the frame.
Step 3: Click the “Share” button in the top right corner of the desktop app and click “Download” to download to your files and upload to Instagram or share directly to Instagram using the Canva mobile app.
HELP US BREW A STRONG FUTURE FOR CANADIAN BEER
Canadian brewers directly employ 21,000 Canadians and the sale of beer supports 149,000 jobs across its added-value-chain including the farmer that grows our barley, the trucker that brings your beer to market, the graphic designer creating labels and packaging, your local beer retail expert, to the bar and restaurant bartender and server pouring your favourite pint.
Over 88% of the beer purchased in Canada is made locally. Head to www.hereforbeer.ca to learn more about our advocacy efforts.
INTERESTED IN HOSTING A CANADIAN BEER DAY EVENT OR WANT TO SHARE AN IDEA WITH US?
Join the cause to support Canadian brewers by sign your name (and business name, if applicable) to show your federal MPs that you care and join the fight to make permanent and lasting change.
Complete this form and we will get back to you shortly!
INTERESTED IN HOSTING A CANADIAN BEER DAY EVENT OR WANT TO SHARE AN IDEA WITH US?
Join the cause to support Canadian brewers by sign your name (and business name, if applicable) to show your federal MPs that you care and join the fight to make permanent and lasting change.
Complete this form and we will get back to you shortly!
WHY YOU SHOULD BE #HEREFORBEER
BEER PLAYS A BIG ROLE IN THE LIVES OF MANY CANADIANS
21,000
CANADIANS WORK
IN BREWERIES
149,000
CANADIAN JOBS CONNECTED TO BEER IN THE RESTAURANT, HOSPITALITY, TOURISM, AGRICULTURE AND TRANSPORTATION SECTORS.
88
OF THE BEER CONSUMED
IN CANADA WAS BREWED
IN CANADA.
CANADIAN BREWERS ARE PART OF LOCAL COMMUNITIES
BEER SALES ARE CRITICAL TO OUR BARS AND RESTAURANTS PARTNERS
CHARITABLE DONATIONS AND COMMUNITY SPONSORSHIPS
BREWING STUDENTS’ BURSARIES
WORLD-CLASS ENVIRONMENTAL STEWARDSHIP AND EMPTY CONTAINER RETURN FUNDRAISERS
MODERATE AND RESPONSIBLE CONSUMPTION AND POLICIES
